How do you build a readership for your webcomic?

A reader wrote me in email asking me how to increase the readership of her comic. Here is what I suggested:

– In my experience, the best way to build an audience is to consistently put high-quality work in front of them. A webcomic is a fantastic way to do that—but only if you don’t stall or give up. So, definitely consider releasing your work as a webcomic, but do make sure you have enough buffer created already before you start so that when there are delays (and there will be!), you have several weeks of pages you can fall back on.

– Build a strong Facebook and Twitter following. There’s lots of articles you can find on Google about that.

– Interact with your readers as much as you can. Not only does it build loyalty, but there’s no money in yaoi comics, so the connection with your readers is the best reward there is. 🙂

– Come up with striking ad banners—ideally showing your couple and ideally showing some skin— and then advertise your webcomic as much as you can through Project Wonderful on the sites of other webcomics.

(If you come up with truly compelling ad banners, you shouldn’t have to pay more than 1 or 2 cents per click. So for $5/day you can get 250/500 new readers to your site. Not too shabby. And yes, I’ve noticed a big difference beween the click-throughs I get when my characters are shirtless in my ads. A BIG difference. So, go there.)

Anyway, those are some tips off the top of my head. Hope it helps!


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